You tell it like it is, and you don't mince words. You speak your mind, and you use a lot of colorful language.
This sort of brutal honesty would put most people off, but for some reason, it only makes you more charming.
You live life exactly how you want to - no apologies. You act quickly and decisively. And you don't second guess yourself.
By being assertive, you have gained the respect of many. People may not agree with you all the time, but they do admire you.